EARTH COCO


PERSONAL BRAND | COMMISSIONED

Brand Guideline + Logo + Personal Blog

Earth Coco is a personal brand created for a traveling blogger. The client was looking to take her social media to the next level and that was to create an official brand. As the client was looking to create a site where she could edit and customize her site her self but without the hassle of creating the structure herself. So the site was created through Squarespace and designed by Divine Dizine.

 
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BRAND GUIDE


 
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WEBSITE IDEATION


 

For the Earth Coco site the goal was to create a site that could evolve with the clients wants and needs.

Goals,

  • User Friendly (creating easy and straightforward navigation)

  • Photo Oriented (for travel its all about the sense of site so ensuring that the clients photography was the main focus was crucial)

  • Ease of Use (making the site usable by the client was a must as her skills were minimal)

  • Expandable (as the client was only starting off her blog, the amount of content was a bit sparse but as she grew the site would need to be able to sustain that growth as well)

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FINAL SITE


 
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